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Sam Villa is known for doing things differently to challenge, inspire and motivate change. His encouragement to his audience is unrivaled, as he genuinely wants each one of them to reach deep to identify how they can make a change to promote their own growth. Sam’s talents stretch far beyond his brilliant facilitation, training, and coaching skills; he has a plethora of business skills that enliven any individual to think about how they speak with confidence to add value in any conversation. 

“Sharing is the greatest gift we can give one another…to help each other grow and prosper, we all need to pay it forward,” says Sam, and he is very passionate about his colleagues and uplifting their skills and expertise. Sam maintains a mantra to “Upgrade the beauty industry by respecting and supporting one another - #ArtistsSupportingArtists”. 

Sam is in his glory and most comfortable when teaching, a natural transition from his early coaching days in sports. Practice, practice, practice, until you master the craft and then share with others, so they too can become successful! Whether facilitating an in-salon class, on a stage at a major event, facilitating trainings, or coaching a presenter one-on-one, there is always something to be discovered and learned. “People need a good understanding of the fundamentals of basic technical and communication skills, for survival in todays world” explains Sam.

 Areas of Expertise:

  • Presentation Skills Introduction – The guts of a presentation hinges on the physical presentation whether in the boardroom or on-stage. An equally important aspect is the preparation presenters put into their delivery. Sam believes the preparation outweighs the execution in most cases. Learn how to prepare yourself and your content to give you the courage and confidence you’ll need.
  • Presentation Style Introduction – Once you’ve settled on your content and logistics, the best presentations center around the style of the presenter. For the most part if you ask any presenter what their style is, the answer is usually, “I have no idea! I just go out there and do it!” Spend some time with Sam to focus on discovering what your style truly is.
  • Overcoming Fears – Fear of Public Speaking is the number one fear human beings possess. Even ahead of a Shark Attack! Long before the topics have been set and the logistics are determined is the time to spend overcoming peoples greatest fear. Sam offers ways to figure out the release of fear in every presenter. Presenters can then open up to the excitement and enthusiasm that drives the ambition to be on a platform to educate, motivate and inspire others. 

Sam is co-founder of the Sam Villa® brand (Allvus, LLC) targeting stylists, as well as consumers. He shares hot tips and techniques live and virtually, and has a branded line of tools – brushes, combs, thermal tools and shears/razors – for both in-salon use and at home.


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Instagram: @SamVillaHair + #SamVillaHow

Accolades: Judge on “The Look All-Stars”; Favorite Overall Educator of the Year 2015; Favorite New Company Under 7 Years Old 2014; Favorite Platform Artist and Educator 2007, 2011 and 2012; Favorite top-five finalist 2001, 2002, 2003, 2004, 2005, 2006, 2008, 2009, 2010, 2013, 2014; Redken Platform Artist of the Year 1998; 2014 American Salon Professional’s Choice Awards/Platform Artist; “Master of the Craft” Award from the Art & Fashion Group 1992; Finalist North American Hairdressing Awards — Classic Category 1991.